Paul Murphy, CEO
In today’s fast-paced world, people do not like long waits for tables. They want their dietary restrictions to be known, and they need a better bill-paying process, especially when splitting a check. Even though restaurateurs want to deliver the best customer service possible, not everyone in the industry is able to handle these concerns.
Technology can help business owners overcome problems like these and ultimately deliver better customer service. “Some folks believe apps—and phones in particular—can take away from the dining experience. But problems already exist, and technology can provide the fix,” says Paul Murphy, CEO of 3Advance. Murphy and his team at 3Advance develop award-winning web and mobile apps that people love to use, and that improve their experience in the real world. 3Advance develops a wide variety of apps for the restaurant industry. These include consumer-facing food ordering apps and database management applications for restaurants, food trucks, and other businesses. “In addition to creating a better dining experience, our user-friendly apps and technology help our restaurant clients save time, increase profits, and improve retention,” adds Murphy.
Headquartered in Washington DC, 3Advance follows agile and lean development principles. This helps their clients save money, and it gets products up and running much faster than previous development approaches. They also offer robust integrations with the latest technologies, making their apps more flexible, more accessible, and easier to use.
Although the 3Advance team comprises experienced technical experts, it is approachable, friendly, and follows a mantra that values “advice over sales.” 3Advance believes in collaboration, and that their success will be determined by the success of their clients. So while the clients focus on their business, 3Advance handles the technology aspect for them.
With expertise in scalable APIs and modern cloud technology, 3Advance leverages AI to help forward-looking companies deliver the best customer experiences possible. For example, iBeacons and geo-location triggers can help hosts prepare for their customers’ arrival and respond proactively to their known preferences and dietary restrictions. “By harnessing the power of AI, machine learning, and business intelligence technologies, our clients use the power of data to make smarter decisions, like setting up at the best possible locations or offering discounts at the right times,” says Murphy.
3Advance works closely with business owners in every phase of product development, from prototyping through final release, making sure to take advantage of their clients’ knowledge of their industry and their customers. Recently, entrepreneur Alex Cohen approached 3Advance to develop a feature-rich, two-way marketplace for his food ordering startup TwentyTables. 3Advance designed the cloud API and native mobile apps, incorporating their technological know-how and Alex’s expertise. The app included features like geo-location, push notifications, friend-locators, payment integrations, location sharing, and gamification elements to increase user engagement— and ultimately profit. Owing to its skilled team and in-depth expertise, 3Advance was able to fully develop, test, and release the platform and the app in less than six months for roll-out to multiple cities on the East Coast.
Unlike many of its competitors, 3Advance helps clients hit the market as quickly as possible without spending too much capital. The company also invests in some of its innovative startup clients and always offers advice, guidance, and moral support. The team looks forward to advancing food and beverage technology even further, and delivering the best possible customer service to guests.