RoomOrders: Hospitality in the New Era of "Low-Touch Economy"

Eugene Jones, CEO, RoomOrdersEugene Jones, CEO
Although contactless payment and ordering has been on the rise for a long time, the grave impact of Coronavirus has intensified the need for the same, especially in the hospitality industry. For hotels and restaurants that keep operations in-house, the longstanding struggle to manage food and beverage (F&B) operations profitably has further worsened due to the pandemic. While digital ordering platforms, such as Uber Eats, and Grubhub, offer one of the safest ways to serve guests, these third party delivery services essentially slash profit margins for hotel restaurants and kitchens by charging around 20-36 percent of the listed prices for delivery/pick-up. With a mission to digitalize hotel ecosystems and boost revenue through F&B operations, RoomOrders has introduced a web-based application that allows guests to order food and beverage seamlessly and utilize a hotel’s on premise facilities like poolside deckchairs, rooftop bars as well as surrounding cafes, and eateries. Users can access the application on their smartphone, tablet, or laptop.

RoomOrders brings hospitality into the “Low Touch Economy” by providing customers with a cloud-based menu and digitalizing orders and payments of goods and services.
"In-room dining service is a loss-leader for the hospitality industry. We believe that hotels can transform this area by offering the customers a cloud-based menu"

This not only drives revenue growth for hotels but also improves the customer experience.

“We provide hotels, restaurants, and resorts with an easy and visually appealing way to digitalize their services,” mentions Eugene Jones, CEO of RoomOrders. The company offers its digital menus—RoomOrders CLICK and RoomOrders SERVE—to hotels, restaurants, cafes, and bars. While CLICK enables guests to self-serve using their smartphones, SERVE allows waiters to handle orders through their smart devices. As RoomOrders is web-based, guests can scan QR codes or tap NFC tags on tabletops to view the digital menus and place an order with a few clicks, without downloading any application. With a keen focus on quality, the company enables users to provide their feedback and rate services through the platform. The feedback is sent directly to the hotel in real-time, which makes it easier for staff to modify or improve their services instantly.

Notably, RoomOrders interconnects a hotel with its on-site facilities and ecosystem of ancillary and auxiliary assets—such as kitchens, restaurants, gift shops, golf courses, camping grounds, rooftops, pool-sides, and marinas. In essence, the company helps hotels leverage their real-state by interconnecting their digital ecosystem of ancillary and auxiliary assets.
“We also enable hotels to digitally connect their guests with surrounding vendors, from restaurants to fresh food markets, pharmacies, beauty and wellness, dry cleaners, casinos, and tourist attractions,” Jones adds. Since frequent visits by delivery partners can be a hassle for many hotels, RoomOrders also allows hotel managers to establish security protocols for the delivery crew entering and exiting the hotels.

With such robust services, RoomOrders caters to an extensive array of hotels and resorts, from Brisbane to Boston, Belgrade, and Barcelona, which include renowned brands like Radisson, Marriott, Sheraton, Hilton, and more. To illustrate the benefits that RoomOrders delivers to its clients, Jones reveals that with their platform, hotels and restaurants witness over 30-50 percent increase in their average check. For Hilton Sydney, the results were outstanding, increasing to almost 123 percent in one instance. This is possible because RoomOrders equips its clients with up-selling opportunities, whereby they can present their guests with visually-lucrative and expensive items on their menu along with different appetizers, wines, or desserts, which they are prompted to order while using the platform.

Moving ahead, the company plans to strengthen its focus on data to provide even more personalized services to users. “With our solution, we empower hotels to provide guests with the best digitalized experience while accessing various services within the hotel environment and community,” says Jones.
- Ava Garcia
    January 12, 2021
Share this Article:

Company
RoomOrders

Headquarters
Newark, DE

Management
Eugene Jones, CEO

Description
With a mission to digitalize hotel ecosystems and boost revenue through F&B operations, RoomOrders has introduced a web-based application that allows guests to order food and beverage seamlessly and utilize a hotel’s on premise facilities like poolside deckchairs, rooftop bars as well as surrounding cafes, and eateries, using their smartphone, tablet, or laptop. RoomOrders brings hospitality into the “Low Touch Economy” by providing customers with a cloud-based menu and digitalizing orders and payments of goods and services. This not only drives revenue growth for hotels but also improves the customer experience

RoomOrders

"We provide hotels, restaurants, and resorts with an easy and visually appealing way to digitalize their services"

- Eugene Jones, CEO

  • RoomOrders News

Hapimag Resorts Restore Guest Confidence with Contactless Self-Service Tech

DELEWARE, UNITED STATES - Hapimag AG, which operates more than 50 holiday properties all over Europe and the US, is doing its part to restore confidence in the hospitality sector following the COVID-19 pandemic by introducing guest self-service via their own smart phones at its resorts.
“Health and safety of our guests is paramount to Hapimag all over the world, and the introduction of RoomOrders is just one of the ways we intend to reassure guests that we care about their wellbeing and are doing everything that we can to improve their experience,” said Hassan Kadbi, CEO of Hapimag.
“Reducing contact with people, objects and surfaces in our food and beverage outlets is a keyway to reducing risks for both our guests and our staff,” he added.
RoomOrders is an ordering and payment platform in the cloud that allows guests contactless ordering of food and beverages in hotels, restaurants, bars, and cafes, whether they are in lobbies, poolside deckchairs or rooftops, using their own smart devices.
The innovative concept will put Hapimag among the first hotel groups in the world to digitally interconnect their hotel premises with surrounding vendors like restaurants, gift shops and supermarkets.
There is no capital investment, the solution can be up and running in three days and there is no downloading of pesky apps. Just scan a QR code or tap an NFC chip. Simple as that.
Hapimag kicks off with RoomOrders at Damnoni on Crete, as well as Porto Heli and Athens in Greece this week, to be followed within days by Cavallino in Italy, Marbella in Spain, Interlaken in Switzerland, Winterberg in Germany and Edinburgh in Scotland
RoomOrders is used in leading hospitality brands across the world, from Hilton, Marriott and Accor to Gleneagle, Archer and Rotana, in cities from Boston to Brisbane, Belgrade and Barcelona.
The coronavirus has had a major impact on hospitality providers, with many forced to close completely in nationwide lockdowns.
Many surveys indicate that one of the first things people want to do emerging from weeks or even months of seclusion is to go and dine with friends. Hoteliers have resisted digitalisation fearing it would remove a key ingredient of hospitality - ‘human touch.’ However, low-touch technology is now not only becoming an interesting idea, but a necessity.
In fact, in many countries it is being regulated and made mandatory.
“It appears the ‘low touch’ economy is becoming the new normal,” said Nikolaos Berkakis, Resort Manager in Damnoni. “We want our guests to know that we have their best interests at heart and that their experience will continue to be wonderful.”

RoomOrders Releases 2021 Ultimate Buyer’s Guideto Mobile Ordering & Room Service For Hotels

DELEWARE, UNITED STATES - RoomOrders, Inc., a leader for ordering and payment in the cloud that allows guests contactless ordering of food and beverages in hotels, restaurants, bars, and cafes, announced the release of its 2021 Mobile Ordering & Room Service Ultimate Buyer’s Guide. The guide was developed in cooperation with Hotel Tech Report for hoteliers and hospitality leaders investigating touchless ordering and payment technology. It provides key industry and business considerations to help position them to make informed, smarter and, ultimately, more profitable decisions.
RoomOrders’ innovative concept allows hotels and resorts and other hospitality venues to digitally interconnect their hotel premises with surrounding vendors like restaurants, gift shops and supermarkets.There is no capital investment, the solution can be up and running in three days and there is no downloading of pesky apps. Just scan a QR code or tap an NFC chip.
Eugene B. Jones, CEO, RoomOrders, said: “The coronavirus has had a major impact on hospitality providers, with many forced to close completely in nationwide lockdowns.Many surveys indicate that one of the first things people want to do emerging from weeks or even months of seclusion is to go and dine with friends. Hoteliers have resisted digitalisation fearing it would remove a key ingredient of hospitality - ‘human touch.’ However, low-touch technology is now not only becoming an interesting idea, but a necessity.We have developed this guide to provide hotel technology buyers as well as other hospitality decision makers with the tools they need to make informed decisions, today and into the future.”
Hotel Tech Report is a technology driven media platform that helps entrepreneurial hoteliers find the best technology tools to solve problems and grow their business.

Record 33 Interns Join RoomOrders during COVID-19

NEWARK, UNITED STATES - It’s not every day that a company welcomes over 30 interns, but hospitality start-up RoomOrders has just done that, opening its doors to 33 ambitious students who want to experience the inner workings of a global organization this semester.
“It is unconventional and perhaps a bit audacious,” said CEO Eugene B. Jones about the decision to accept so many interns, particularly in the middle of a crippling pandemic. “RoomOrders does not want to be an ordinary company and this move reflects our different way of doing things too.”
“Boldness is not a natural reflex for most people, particularly young people starting their professional careers. We hope our confident attitude and readiness to take on risks will rub off on them as well.”
RoomOrders is a mobile ordering platform that allows guests contactless self-service of food and beverages in hotels, restaurants, bars, and cafes - whether they are in lobbies, poolside deckchairs or rooftops. They just scan or tap a QR code with their smartphones.
The company is a global leader in its niche and is used in leading chains like Hilton, Marriott and Accor, from as far as Brisbane to Boston and Belgrade to Barcelona.
RoomOrders was doing really well before COVID-19 hit the industry, suspending business in hotels and laying off thousands of workers. It forced the company to adapt and invent new revenue streams.
“Business is always tough but nowadays it is even more fluid and requires quicker decisions to be made. New technologies are unrelenting, so you need to be informed and ready to change direction fast. You can be wrong, but you can’t be scared. You have to move, experiment, adapt, find solutions, learn and re-learn..."
Most of the students were from the Economics Faculty at the Rijeka University in Croatia. The Kvarner region on the northern Adriatic Sea is a great location for us as there are lots of hotels, restaurants, bars and cafes for the interns to get a real coal-face experience of working in the hospitality sector. There is no perfect time to start, so one of the first things is to get used to the volatility of free markets.”
DavorinBalaz, a deputy researcher at the University of Rijeka, identified RoomOrders as a promising partner during summer and initiated cooperation.
“We struck a good instant contact. RoomOrders is an ideal fit for students to get their feet wet and develop practical, Western type-work ethics,” he said.
The students will be divided into three rotating streams during the semester: 1. Marketing and design; 2. PR, digital communications and social media; and 3. Sales.
“It’s a very hands-on experience,” said MrBalaz. “The students will be writing strategies and plans then implementing and managing them with real clients and customers. They will be given responsibility to design and create collateral for campaigns, including video commercials and press releases. They will also generate leads and try to convert them into sales.”
“We want these kids to understand they have an extremely unique opportunity today. Never has there been a chance to climb the corporate ladder so fast, to become successful at a very young age. The generational gap between senior staff and junior staff has been bridged by technology. Modern companies need senior people with experience to work together with young people who understand modern customer behavior, particularly toward digital technology,” said Mr. Jones.
Jones said that RoomOrders hopes to keep at least three interns on a full-time roster after the program ends next semester.
Despite the coronavirus, RoomOrders continues to sign new hotels and resorts. It recently signed Swiss chain Hapimag AG, which operates more than 50 holiday properties all over Europe and the US. RoomOrders is currently being used in almost 100 hospitality venues around the world, on every
continent except for South America.

The Sebastian lifts guest confidence with low-touch!

VAIL, Colorado - Popular mountain resort The Sebastian in Vail is doing its part to restore confidence in the hospitality sector following the COVID-19 pandemic with the introduction of low-touch technology.
“Establishing a safe and sanitary environment for guests is paramount to Timbers Resorts, and the introduction of RoomOrders is just one of the ways we intend toreassure guests and improve their experience,” said Jesse Geremia, Managing Director of Hospitality at Timbers Resorts.
RoomOrders is a mobile ordering and payment platform that allows guests self-service via their own smart phones.
RoomOrders does not require app download, guests simply scan a QR code or tap an NFC tag to order food and beverages through a digital menu in the cloud. The solution is used in hotels, restaurants, bars and cafes, in a variety of locations, including lobbies, suites, rooms, poolside deck-chairs or rooftops.
The coronavirus has had a major impact on hospitality providers, with many forced to close completely in nationwide lockdowns. Many surveys indicate that one of the first things people want to do emerging from weeks or even months of seclusion is to go and dine with friends.
Hoteliers have resisted digitalisation fearing it would remove a key ingredient of hospitality - ‘human touch.’ However, many hoteliers now can quickly and safely give customers an upgraded digital version of the menu, offering a new way to order on a familiar experience.
“We want to reassure our guests that we have their best interests in mind and that their experience will continue to be outstanding,” said Danielle Pollock, Director of Food and Beverage.
RoomOrders is used in more than 100 leading hospitality brands across the world, from Hilton to Marriott and Accor, including hotels and resorts in Boston to Belgrade and Barcelona.

follow on linkedin Copyright © 2021 www.fbtechreview.com All Rights Reserved | Privacy Policy
Top