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Peter Johnson, IT/IS Manager, Anheuser-Busch
In such a rapidly growing market an on-demand food ordering app for customers to have a set of features that will help the brand to stand out and provide unparalleled functionality.
Food-ordering applications were once considered a novelty in the pre-COVID era, but now they have become necessary. Having food delivered to the doorstep has become a convenient, stress-free, and, most importantly, safe way to eat one's favorite dishes. Data shows that consumers are increasingly opting for takeout and online ordering over dining out in the post-pandemic era.
Restaurant aggregators and food delivery services are well-known for charging a high per-order fee, which reduces the restaurant's profitability. Based on the platform and the order, these fees can range from 15 percent to 40 percent. As a result, several independent and chain restaurants have launched their food ordering and delivery services.
It has resulted in an increasingly competitive digital marketplace for on-demand food ordering apps. This fact generates various questions about the functionality that such an app should provide to meet, if not exceed, consumer expectations.
Essential Features of On-demand food ordering app For Customers
Customers expect certain features from on-demand food ordering apps. But it's how they communicate with the user on the screen that makes them so appealing.
Setting up a new account is the initial step in starting a brand's connection with a consumer. This is critical in ensuring a new customer's loyalty. Setting a new account typically entails creating a login ID and password or using a social media profile or Google ID.
The user's profile is a database of information. Past orders, preferences based on order analytics, shipping addresses, saved outlets, payment options, and more can be included. The customer's favorite feature of the profile is the easy access to this information.
Users have the flexibility to search out the restaurants they want by downloading a restaurant aggregator or ordering app. Users will search for items based on delivery times, distance, or even menu preferences based on location. More is required for an app for a single restaurant or chain.
Another feature that many food delivery applications have is the ability to track one's order. It needs the addition of a customized or paid tool to the app. It enables customers to track their orders from when they are placed until they are delivered to their homes.
Allowing the consumers to pay in various ways is one of the most significant aspects of the process. Allowing customers options, whether by card, cash on delivery, or through PayPal and similar apps, is critical.